Brand Identity, Spatial Design
As the largest theatrical exhibitor in the United States and in the world, AMC Theatres delivers the best in moviegoing to numerous moviegoers each year. However, AMC is facing a decline audience.
AMC Theatres' transformation extends beyond traditional cinema, creating an immersive experience that rekindles the magic of moviegoing. Through an engaging online and app experience, along with the introduction of VR technology for both theaters and home viewing, AMC redefines entertainment for the modern audience.
AMC Theatres' transformation extends beyond traditional cinema, creating an immersive experience that rekindles the magic of moviegoing. Through an engaging online and app experience, along with the introduction of VR technology for both theaters and home viewing, AMC redefines entertainment for the modern audience.
Bridging tradition and innovation, this monogram brand logo artfully intertwines the letters ‘A’ and ‘C,’ drawing inspiration from the timeless glow of cinema’s iconic light bulbs and the precision of a camera lens.
Introducing our new color palette, inspired by the interplay of camera and projector, and fueled by the passion, emotions, and love of every moviegoer.
Introducing our new color palette, inspired by the interplay of camera and projector, and fueled by the passion, emotions, and love of every moviegoer.
The system extends to numbers and icons, seamlessly integrating into theater room signage and digital screen time boards. This new identity immerses customers in an enhanced, dynamic AMC Theatres experience, redefining their entertainment journey.