Zum
Packaging Design, Brand Identity
Born as a small-batch soap brand, Zum’s roots lie in handcrafted bars known for their signature scent and texture. Today, Zum redefines home care with vibrant aromas and confident formulas that make cleaning an experience. Each product blends freshness and personality, turning everyday routines into sensory rituals. Expert, expressive, natural, sustainable, aromatic—Zum is more than clean, it’s a statement.


CONCEPT & IDEA The new Zum starts with a logotype that flows with character, bold yet organic. Echoing this spirit, the redesigned bottle features a discreet bottom refill system, shifting sustainability from statement to habit.
PHOTOGRAPHY STYLE

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