sfaa (Storefront for Art and Architecture) Identity System, Publication, Web Design Related Projects: Public Space in Private TimeStorefront for Art and Architecture is a New York-based non-profit committed to advancing innovative and critical ideas in architecture, art, and the built environment. Known for its collapsible façade and its role as a platform for experimentation, sfaa blurs the boundaries between public and private, art and architecture, discourse and display. This rebranding project reimagines the institution’s identity to reflect its shifting and dynamic nature.
CONCEPT & IDEAI developed a concept-driven visual system built around a custom typeface and modular elements that echo the space’s physical transformation. The new identity embraces impermanence and dialogue, inviting audiences to see SFAA not as a fixed institution but as an evolving storefront for civic imagination.
WAYFINDING SYSTEMPOSTER SERIES The system combines shape and monogram to reflect sfaa’s serious tone and commitment to community, dialogue, and spatial agency. BROCHURE & STATIONERY WEBSITE